Cold calling remains an effective and true sales strategy if done right. The three Cs stand for Contacting, Connecting, and Closing.
Cold calling is a sales and marketing strategy in which a salesperson calls unsolicited leads to sell a product or service. It refers to reaching out to potential customers, building rapport with them, and closing deals successfully. The average cold calling success rate is 2%. This means for every 50 cold calls you make, 1 cold call culminates into a sale.
Adaptability
Cold calls are dynamic, so it’s important to be able to adjust your approach in real time. Cold calls also provide instant feedback, which can help you learn what works and what doesn’t.
Effectiveness
Cold calling is still considered a relevant and effective sales tactic for connecting with prospects and generating sales. In fact, 27% of sales teams consider the phone to be the best way to schedule meetings, and 82% of buyers say they are open to connecting with salespeople who reach out to them. However, 63% of customers find cold calls annoying, so it’s important to have other outreach channels.
Practice
Sales leaders often observe that failures tend to happen when there’s a lack of practice, so it’s important to practice cold calling.
Personalization
Customizing calls to the prospect’s needs and situation can help turn a cold call into a warm conversation. For example, you can create a spreadsheet with a custom sentence for each prospect to help spark a connection.
Technology
New technologies can help sales teams target the right prospects, track progress, and refine strategies. However, automating B2B cold calling can be challenging.
